February 2016

What's the Big Idea?


“No one ever looks at a tree and wonders, ‘Which is the trunk and which are the branches?’” says Frank Flaherty. “That same clarity should hold true for themes, too.” In this 1-hour webinar, non-fiction and journalism expert Frank Flaherty discusses the proper handling of the “big idea” of an article -- its theme. Many overstuff their articles, so that identifying the theme takes some hard detective work. In this lecture, Mr. Flaherty will show that, like the trunk of a tree, theme should be unmistakable.

Lecture replays are available after the free trial ends. To end your trial early, email brooke@inkedvoices.com .

About Lecturer

About Frank Flaherty

Francis Flaherty worked for 19 years at The New York Times, serving as a columnist, editor, and deputy editor. Today, he is on the adjunct faculty at NYU and Columbia. He is the author of "The Elements of Story: Field Notes on Nonfiction Writing" (HarperCollins) and has written for the Atlantic, Harper's and others.