As an author, you know you want to get the widest exposure for your book possible, but how can you tackle the many-headed beast that is book marketing? Should you hire outside help or rely on your in-house team? What will it all cost, and what exactly do marketers, publicists, and social media managers do? In this webinar, Atria author and book marketing expert Andrea Dunlop will explain everything you need to know about inner workings of in-house marketing, give a breakdown of the various kinds of professionals you might consider hiring to help, and explain how you can be the best advocate for your own work.
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Andrea Dunlop is an author and social media consultant based out of Seattle, WA with over a decade of experience in book publishing. She began her career as an in-house publicist for Doubleday (Random House) where she worked with bestselling authors such as Tina Brown, Jonathan Lethem, Linda Fairstein, and many others. After moving back to Seattle in 2009, she took over as publicity manager for Kim Ricketts Book Events promoting a wide range of cookbook and literary events with authors such as Laurie David, Rene Redzepi, and Steven Johnson. Next, she spent five years with editorial and book production firm Girl Friday Productions as their executive director of social media and marketing, working with both traditionally and self-published clients and spearheading the company’s marketing efforts. In February 2016, Andrea released her debut novel, Losing the Light (Atria), and is currently working on a second novel for the publisher, due out in 2017. In addition to her writing and social media work, Andrea is an accomplished speaker and has presented at book and publishing conferences nationwide including The San Francisco Writers Conference, The Pacific Northwest Booksellers Association Conference, The Pacific Northwest Writers Association Conference, and many others.