Writers who want to see their writing and publishing activity pay off career-wise must do some high-level strategic thinking about who their writing is meant to reach. They must give some thought to their platform. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!).
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Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the editor of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for Writer's Digest and the Virginia Quarterly Review. In 2019, Jane was awarded Publishing Commentator of the Year by Digital Book World; her newsletter was awarded Media Outlet of the Year in 2020. Her most recent book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal.