For writers who want to see their writing and publishing activity pay off career-wise, then it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. And it requires some thought about one's platform. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). You'll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in way that doesn't exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author.
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Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the editor of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for Writer's Digest and the Virginia Quarterly Review. In 2019, Jane was awarded Publishing Commentator of the Year by Digital Book World; her newsletter was awarded Media Outlet of the Year in 2020. Her most recent book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal.