For writers who want to see their writing and publishing activity pay off career-wise, then it requires some high-level and strategic thinking about who that writing is meant to reach and who you want to attract over the long term. And it requires some thought about one's platform. Writers are often baffled by platform because it’s seen as a marketing and promotion mindset—antithetical to the artist mindset. However, there is a way to approach platform that isn’t about selling, but rather understanding human behavior (including your own!). You'll learn what it means to have a focused, consistent and meaningful effort over a long period of time, in way that doesn't exhaust you, but leads to finding high-quality readers who love what you do. We’ll discuss metrics that help you make informed and meaningful decisions about how to best spend your time, and what advanced platform building looks like for an established author.
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Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She's the co-founder of The Hot Sheet (http:/hotsheetpub.com), the essential publishing industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets; and her speaking engagements have taken her around the world to Germany, Switzerland, Italy, Canada, Mexico, Dubai, and the Caribbean. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. She has delivered keynotes and presentations on the digital era of authorship at the Writer's Digest conference and The Muse & The Marketplace, as well as industry shows such as Frankfurt Book Fair, BookExpo America and Digital Book World. Her latest book is The Business of Being a Writer (March 2018), with The University of Chicago Press.