Learn how to successfully market your own book without the support of a publisher. This session will look at case studies of authors who’ve done it well, the steps they followed, and how you can build a plan that’s customized for your work and target audience. Topics covered: the basics of leveraging your platform and driving awareness; how to best use Amazon; whether or not to enroll in KDP Select; how to use pricing/discounting as a strategic tool; how to secure early reviews; and more.
Lecture replays are available after the free trial ends. To end your trial early, email email@example.com .
Jane Friedman has 20 years of experience in the publishing industry, with expertise in business strategy for authors and publishers. She’s the editor of The Hot Sheet, the essential industry newsletter for authors, and has previously worked for Writer's Digest and the Virginia Quarterly Review. In 2019, Jane was awarded Publishing Commentator of the Year by Digital Book World; her newsletter was awarded Media Outlet of the Year in 2020. Her most recent book is The Business of Being a Writer (University of Chicago Press), which received a starred review from Library Journal.