Posted June 2019

Indie Author Marketing and Promotion Strategies


Learn how to successfully market your own book without the support of a publisher. This session will look at case studies of authors who’ve done it well, the steps they followed, and how you can build a plan that’s customized for your work and target audience. Topics covered: the basics of leveraging your platform and driving awareness; how to best use Amazon; whether or not to enroll in KDP Select; how to use pricing/discounting as a strategic tool; how to secure early reviews; and more. A recording will be sent out the next business day for those unable to attend live - or for those who want to watch again!

Event Materials

About Lecturer

About Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She's the co-founder of The Hot Sheet (http:/hotsheetpub.com), the essential publishing industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets; and her speaking engagements have taken her around the world to Germany, Switzerland, Italy, Canada, Mexico, Dubai, and the Caribbean. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. She has delivered keynotes and presentations on the digital era of authorship at the Writer's Digest conference and The Muse & The Marketplace, as well as industry shows such as Frankfurt Book Fair, BookExpo America and Digital Book World. Her latest book is The Business of Being a Writer (March 2018), with The University of Chicago Press.