Posted June 2019

Indie Author Marketing and Promotion Strategies


Learn how to successfully market your own book without the support of a publisher. This session will look at case studies of authors who’ve done it well, the steps they followed, and how you can build a plan that’s customized for your work and target audience. Topics covered: the basics of leveraging your platform and driving awareness; how to best use Amazon; whether or not to enroll in KDP Select; how to use pricing/discounting as a strategic tool; how to secure early reviews; and more. A recording will be sent out the next business day for those unable to attend live - or for those who want to watch again!

Event Materials

Indie Author Book Marketing and Promotion

Learn how to successfully market your own book without the support of a publisher. This session will look at case studies of authors who’ve done it well, the steps they followed, and how you can build a plan that’s customized for your work and target audience. Topics: the basics of leveraging your platform and driving awareness; how to best use Amazon; whether or not to enroll in KDP Select; how to use pricing/discounting as a strategic tool; how to secure early reviews. Run time: 1 hr, 22 min

About Lecturer

About Jane Friedman

Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She's the co-founder of The Hot Sheet (http:/hotsheetpub.com), the essential publishing industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets; and her speaking engagements have taken her around the world to Germany, Switzerland, Italy, Canada, Mexico, Dubai, and the Caribbean. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. She has delivered keynotes and presentations on the digital era of authorship at the Writer's Digest conference and The Muse & The Marketplace, as well as industry shows such as Frankfurt Book Fair, BookExpo America and Digital Book World. Her latest book is The Business of Being a Writer (March 2018), with The University of Chicago Press.