Success selling books takes more than great stories, eye-catching covers, and social media savvy. The business of books involves a wonderful mix of art and science; the art of creation, planning, and marketing, and the science of engineering, demand analysis, and logistics. This lecture, geared toward indie authors, offers a holistic view of publishing, considering aspects from editing and design to printing and inventory management. Jerry will walk you through designing for multiple formats, production planning for offset and digital printing, DIY vs. For-hire order management, and the many avenues for independent publishers to get books on shelves and in readers’ hands.
Jerry Friends has over fifteen years of experience in content development, sales & marketing, customer service, and supply chain management. From 2014 to early 2019 he led the author services group at Thomson-Shore, helping over 300 independent publishing authors and small publishing businesses take their books “from manuscript to reader.” Today, Jerry manages scheduling, and integrated logistics support for Jervis B. Webb, a material handling company. He continues to offer consultation services for independent authors and small publishers, with an emphasis on market-conscious design, data-driven print management, and multi-platform trade distribution.