Time is one of the most precious things anyone has, so it’s a smart writer who asks, “Is this social media stuff really the best use of my time?” While it can be a highly subjective matter (every career has different needs and phases), we’ll talk about how to quantify your activity on social media, analyze its impact, and make the best choices for the short term and long term. Rather than being driven by trends (or what your friends are doing), we’ll look at how you can make the best decision for you.
Jane Friedman has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and publishers. She's the co-founder of The Hot Sheet (http:/hotsheetpub.com), the essential publishing industry newsletter for authors, and has previously worked for F+W Media and the Virginia Quarterly Review. She has been interviewed and featured by NPR, PBS, CBS, The Washington Post, the National Press Club and many other outlets; and her speaking engagements have taken her around the world to Germany, Switzerland, Italy, Canada, Mexico, Dubai, and the Caribbean. In addition to being a columnist with Publishers Weekly and a professor with The Great Courses, Jane maintains an award-winning blog for writers at JaneFriedman.com. She has delivered keynotes and presentations on the digital era of authorship at the Writer's Digest conference and The Muse & The Marketplace, as well as industry shows such as Frankfurt Book Fair, BookExpo America and Digital Book World. Her latest book is The Business of Being a Writer (March 2018), with The University of Chicago Press.